The start was bumpy. 100 trial & errors, 2 years of development, and multiple broken machines due to an insanely tough dough. Making protein noodles is hard, literally. 

Contrast it to today. Thanks to a team that never gives up, and repeated fine tuning, SHLUUUP! has served over 50,000 bowls of noodles since launching in mid-2025. With a production capacity of over 20,000kg/month. With our biggest trials out of the way, our team is expanding this to more stores and restaurants. On top of this, products with even higher protein, and lower carbs/calories are coming soon. Stay tuned!